Oh yay, oh yay, oh yay!!! OMG, YAY. This is pulsing through my head as I browse the budding spring collections for 2011. Vogue’s January pages are bursting with electric textures and florescent features…oh, neon. Neon! Beautiful, energetic neon is getting a touch of sophistication in shiny, lacy business suits, loud leather shift dresses and digital dancing duds. It’s the latest upgrade of the color blocking the 80’s did so well. Check out what they’ve got, check out what we’ve got, and then plug and play. FRICKIN’ YAY!
And now Monster Vintage presents…
Here at the Monster Vintage warehouse, we do our best to pinpoint the exact decades, if not specific years, of each and every item that comes through our graces. Usually we’re able to hit the mark with ease and confidence but sometimes, the clothing stumps us and we end up doing some guesswork. Yesterday, I was fortunate enough to meet and hang out with a woman who has worked for many years as a costumer for the theatre and ballet. Her photographic portfolio of hand-sewn garments for productions like Little Red Riding Hood and Scheherazade is stunning. Yards and yards of crinoline, silks, wool blends and velvet have become her life calling. She has also, subsequently, become a vintage historian expert. So much so, that while perusing our website, she kindly let me know that fear of all fears, some of our decades were off. Mostly in the 40’s-50’s department. And then she shared with me a tip – that her gauge for determining if a garment was from the 1950’s was to ask herself if Lucy would wear it. Brilliant! My homework was set, I would research past I Love Lucy shows and hone in on perfecting our decade blunders.
I Love Lucy aired from 1951-1957. In the show, Mrs. Ball donned dresses by the dozen from famous designers of the day (some of whom are still relevant), like Christian Dior, Charles Creed, Hardy Amies and Lanvin (Alber Elbaz is my lifetime hero). Silhouettes sharpened a bit from the boxier style lines of the flapper 30’s and post-war 40’s. Fabric was less rationed and therefore, fuller skirts, dresses and jackets were back en vogue. Three quarter length sleeves were still prevalent and hemlines remained just below the knee until the latter part of the decade when shorter, flirtier garments came out. Lots of over-sized bows, bare shoulders and low-scoop backs also made appearances from ’55-’59.
Below, googled I Love Lucy and Vogue images of 50’s dressing followed by a sampling of our 1950’s apparel for sale.
Last Friday, Monster Vintage got the final go-ahead email from none other than Vogue Hommes Paris. After a few weeks of back and forth conversation following their initial email to us, we were told that the head stylist and photographer (I’ll reveal those gems soon) had made their final shoot fashion theme decision. With the help of our trusty in-house photographer, I ran around the warehouse gathering up the 42 requested items of our best in vintage Americana to be overnighted to Vogue’s New York city address. I cannot tell you how excited we all are. Vogue has stood as the world’s leading fashion publication for over a century and we couldn’t be more thrilled to be featured in one of their major editorial stories for their September issue, the biggest month of the year for the magazine since it covers all of Fall fashion’s predictions.
We’ll share more information as we receive it and as I mentioned above, I’ll dedicate a post each to the head stylist and photographer for our shoot this week.
In the meantime, here are some past Hommes covers. Enjoy.