It has been a whirlwind of blue denim and button flies around the warehouse this past week. We’ve been selling Levi 501’s like hotcakes and it reminded me that these puppies have been around and consistently popular for a loooooooong time. Since about 1875, to be exact. Mens work pants (called waist overalls) made out of denim had been around before Mr. Levi Strauss started selling them out of his goods store but it wasn’t until his buddy Jacob Davis convinced Strauss to patent the metal rivets that things really started to get interesting. With the addition of the rivets, the pants became stronger, more durable and garnered the cool factor. One hundred and thirty five years later, celebrities and the guys next door still adore their Levis. 501’s, with their button fly and boot leg cut, remain at the top of the popularity list. And there’s something about the vintage pairs that are just so, so, well, amazing. As a customer who called in told me, in her thick New Jersey accent, “They make my ass look incredible.”. I mailed her four pairs.
Levi jeans are fantastic and very morph-like depending on what else you have in your closet to wear with them. Rolling up the hems and adding heels or ankle boots and almost any style top looks stylish and modern for women. For men, the hem-rolling seems to be consistently cool across both genders, paired with loafers and a button-up or tee shirt. Denim character marks like rips, tears and fraying adds even more flair and individuality. These “imperfections” are so sought after that a few Japanese boutiques have popped up who, for a price, will custom damage your denim. Brilliant.
I dug up some fantastic Levi images, including one of several pairs, sitting in dirt, that were recently discovered to be over a century old. Rumor has it they are going (went?) for sale on Ebay for wildly impressive price tags – into the tens of thousands. Check our website under the “Mens Denim” section to peruse all we have to offer!